Who We Are

Neue Big is a strategic growth and engagement studio founded by Daniela Berto, working at the intersection of tech, behavioral design, and digital strategy.

We currently partner with select growth-stage startups and purpose-driven brands in health & wellbeing, B2B productivity, and education to turn deep user insight into clear positioning, modular product strategy, and scalable engagement systems.

Our focus:

  • Strategy sprints to clarify narrative, positioning, and go-to-market.

  • Partnership-driven projects where we co-design growth and engagement systems, not just one-off assets.

  • A growing content hub sharing practical frameworks, real-world case studies, and toolkits for founders and strategic teams.

How we work

Neue Big operates as a flexible, agile network of highly experienced specialists and partners, including business and growth strategists, technologists, AI developers, designers, knowledge architects, writers, educators, animators, and subject-matter experts.

At the core of our collaborations are shared values: mutual trust and support, curiosity, excellence, continuous learning, and personal accountability.

Clients bring their unique data and growth challenges, we craft strategic sessions and actionable sprints designed to unlock clarity and traction.

We build long-term relationships with clients and collaborators, grounded in transparency, high standards, and a shared commitment to measurable impact.

How we started

Who We’ve Partnered With

Neue Big was originally founded in Milan, Italy, in 2006 under the name Big Chief Design, a creative technology company combining open-source development, design, and digital strategy. We supported brands and businesses through the shift to digital, crafting everything from e-commerce platforms and interactive websites to brand storytelling systems deeply integrated with our clients’ business goals.

Early collaborations included global brands such as Samsung, Mindshare, Tudor, Nike, and Diesel, as well as leading national media companies like RCS-Gazzetta dello Sport.

Our pioneering in-house design blog quickly grew a dedicated audience of over 40,000 monthly readers. Known for its viral content, the blog was featured in books and magazines, attracting partnerships and sponsorships with brands aligned with our values and community.

This prolific creative period generated diverse productions ranging from engaging exhibitions at Milan Design Week to the development of innovative digital applications and product experiments.

The University of Göttingen

Bambooster - Healthcare Innovation Consultancy

Midaia - Digital Therapeutics

MIEUX (MIgration EU eXpertise) by the European Union (EU) and the International Centre for Migration Policy Development (ICMPD)

Moleskine

Strategyzer

Boehringer Ingelheim

Samsung

RCS - Gazzetta dello Sport

Terres des Hommes

Global Campus

Vodafone

What Our Clients Are Saying

“When we looked for a design agency to create a new user interface for GlobalCampus we selected Daniela's from a shortlist including some bigger names in California and the UK. She showed superior sensitivity in helping us translate our needs into project specifications and put some highly remarkable talent on the project. The final result exceeded our expectations.”

Maurizio de Franciscis, former CEO at GlobalCampus (Ed-tech Startup) and Investor

“Excellent work. Your contribution went far beyond our expectations, and I truly appreciated the care and attention you brought to every detail. The preparation process was a very engaging and insightful experience for me. Thank you as well for your availability and deep expertise.”

Andrea Bertino PhD ex EU-Project Manager University of Göttingen

Alexander Osterwalder PhD - CEO at Strategyzer

“Since 2011, we have been hiring Daniela's studio to make various video formats that explain the Business Model Canvas and Value Propositions Canvas, our management methods, in an engaging and creative way. She pulled together great teams and held up to our very demanding requirements. Daniela was here for us literally 24/7 and delivered outstanding results.”