Newsletter Deep Dive

When businesses look to attract new clients, they often focus on expanding reach - but sometimes, the biggest opportunities lie in refining existing channels.

A recent project started with the broad goal of growing the business and attracting new clients, but through analysis, we identified the newsletter as a key yet under-utilised asset, with the lack of a feedback loop as a major pain point.

By combining in-depth interviews with the founder and team, data exploration and enrichment, and audience segmentation, we provided actionable insights to transform the newsletter and landing pages into a conversion-driven tool.

Tools & Tech stack

(Convert)Kit, ChatGPT, Miro, Google Sheets. Tested Clay for data enrichment, Instapage for landing page.

📢 More insights and case study learnings coming soon!

Willie Wonka 🍫❤️ Meme found on Beehive’s Blog on the Power of Segmentation