Boosting Strategyzer's Video Strategy
We conceived and produced high quality hand-crafted video explainers for Strategyzer online social media channel, and educational events and workshops. Additionally, we filmed over 40 short-form videos for their paid Online Academy Course.
Our challenge was to capture the essence of Strategyzer’s methods into a simple, engaging and understandable video content, facilitating instant adoption of the tools.
Value Propositions Canvas Explainer
We crafted a 2-min animation video to help explain the Value Proposition Canvas, a business design method created by Alexander Osterwalder and Strategyzer on how to design products, and services that that customers actually want. The video has been viewed by +2 Millions people.
Our video has facilitated the adoption of the Value Proposition Canvas (VPC).
Here's what viewers are saying:
"Clearer than a 30-minute lesson at my university. This video is a VPC in action—absolutely brilliant!"
"Thank you for providing a concise summary of the VP canvas. Very helpful."
"A simple and effective way of explaining the problem-fit-solution approach. How beautifully it's been explained… thank you so much."
"Finally clear on what this is and the process of it all. The best explanation of this concept on YouTube."
"Really well explained, would love to see examples of each area. Just brilliant. Best explanation I've seen! Congrats."
"Super clear, concise, and helpful. Thanks! Clear, simple, comprehensive, great. Thanks for sharing."
"Finally, a video with good content! Thanks for so many valuable tools! Beautiful!!! Loved it!".
Team
Daniela Berto- Neue Big: Strategy, Project Management and Production
Lisa Cadamuro and Jeanette Iris Mooney: Script Editing
Maria Walnut: Concept, Creative Direction, Design.
Max Mörtl: Art Direction, Stop Motion Animation Direction
Cris Wiegandt: Paper Craft Assistant
Jimi Newport: 2D Animation
Julian Terbuyken: Music and Sound Design
Alex Belcourt: Voice Narration
Crafted and filmed in Berlin at Cris Wiegandt Studio.
Special thanks to Björn Lefers for his contribution about the Audience/Script Analysis.
Business Model Canvas Explainer
A 2 minutes animation video of the Business Model Canvas, to explain the business innovation methodology developed by Prof. Yves Pigneur and Phd author and entrepreneur Alexander Osterwalder at University of Lausanne. The video has been viewed and downloaded by +5 Millions people, and used during lectures, conference, and workshops.
We created a paper-craft stop motion animation to explain "the Business Model Canvas". The method, from the bestselling management book Business Model Generation, is applied in leading organizations and start-ups worldwide. The video was created for the launch of the IPAD Application, the "Business Model Toolbox".
The 2D nine building blocks Canvas is composing on the table. Then it takes life and becomes 3D. It looks like the miniature of a house seen from above. Each block is white inside and has “walls” made of different colors; the final result resembles one of Mondrian’s famous canvas. The miniature of the 9 Building Blocks is explained one block after another following the actress's voiceover.
Team
Director: Virgilio Villoresi
Animation: Virgilio Villoresi, Carlo Cossignani
Live Shooting Assistant/Translations: Alan Grillo Spina
Music: Dario Moroldo
PaperCraft: Diego Soprana
Copywriters: Cosimo Bizzarri, Eugenio Marrari
Production and Project mananagement: Daniela Berto - Neue Big
Online Academy Video Course
We produced a series of e-learning videos for Strategyzer's online course, focusing on business models and value propositions business innovation methodologies and case studies. This included over 40 short films of various formats and lengths, employing a documentary-style approach directed by Bea Möller, a film director. The videos were filmed at Impact Hub Berlin.
Team
Daniela Berto: Production, and Project Management
Beatrice Möller: Director
Rasmus Sievers: Direction of of Photography, Filming
Karoline Schulz: Editor
